Featured Articles

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Members of All Ages Less Likely to Be Using Email

If you think you’ve been getting more text, tweets, updates and posts than ever before you’re not alone. According to our latest reader poll, a majority percent of respondents believe that at least 10 percent of members will not be using email as their primary online communication tool by 2019.

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Bonus Coverage of Emerging Association Technology Trends 2015

As we discussed in How to Tackle Technology, offering members videos, apps, social media and responsive design won’t work without a cohesive strategy in place—and it might even backfire on you.

Association Adviser Polls

October 2014
Five years from now, what portion of your members will no longer use email as their primary form of online communication?

Leadership Spotlight

Rita Chen Fujisawa

Keeping the Nitty Gritty in Focus Without Losing the Big Picture

This month’s Corner Office spotlight focuses on Rita Chen Fujisawa, chief operating officer of the California … [Continue Reading]

Susan Neely, CAE, American Beverage Association

Cutting Through the Clutter is Just the Beginning

Susan Neely, CAE president and CEO of the American Beverage Association and newly elected chair of the ASAE … [Continue Reading]

Russ Klein

Ferocious Competitor With a Friendly Smile

A self-described "ferocious competitor," Russ Klein recently accepted the role of CEO for the 30,000 … [Continue Reading]